Optimise your job board spend
Watch your budget shift automatically to the sources delivering you quality applications. croocial adjusts your campaigns in real time, killing waste before it happens.
Reduce your recruitment marketing spend while increasing quality.
You define your criteria for what a quality application looks like and we’ll validate applications to optimise your spend in real time.
A simple idea: spend smarter, vacancy by vacancy.
Most employers can see application numbers. croocial helps you understand which job boards are delivering the right applications at the vacancy level.
Stop spending when you have enough strong applications, reduce waste from high-volume low-quality sources, and focus budget where it performs best.
How it works
Market
We promote your vacancies across the most appropriate job boards for each role – including Indeed, TotalJobs, CV-Library and more.
Measure
You define what “quality” means. croocial measures applications against your criteria and shows performance by source – including Cost per Application and Cost per Quality Application.
Optimise
We continuously optimise your job board spend based on performance and your controls – helping reduce waste and improve outcomes.
Support
Hiring teams get applications with helpful summaries of skills and experience alongside each CV – making screening faster and clearer.
What you get
Insights into where your budget has been spent
Report on sources of quality applications
Stop overspending on underperforming boards
Redirect funds to sources that convert
Estimated monthly cost saving
Detailed analysis of all applicants
AI + Human Intelligence
AI that supports the process – not hiring decisions
croocial doesn’t decide who to hire. It uses your criteria to assess whether applications meet what you’re looking for – and uses that insight to optimise job board spend.
So instead of guessing, you can see:
Which job boards deliver quality
What each quality application costs
When it’s time to stop or move spending
"We stopped throwing money at every job board and started being smart about where it goes. croocial showed us exactly which sources were worth the investment."
Ready to cut the waste
See how croocial optimises your recruitment budget in real time.